I turn customer research into creative people stop for, then use performance data to make the next one better.
I'm a creative strategist with two years of hands-on ecommerce experience researching, launching and scaling DTC products through Meta advertising.
My background spans direct-response creative, UGC, VSLs, static and native ads, pre-landers, and creative feedback loops. I built and scaled brands from the operator side before moving deeper into creative strategy.
Proof over
presentation.
Novi and Jade Nutrition are brands I built, so I owned the creative process from strategy through launch and performance analysis.
Open any ad to see the angle, strategy and performance context behind it.
Creative is a feedback loop.
The job is not to make random ads. It is to turn market signals into intentional tests, read the response, and compound what the account tells you.
Research the signal
Customer language, competitor ads, reviews, market demand and existing performance data.
Form a hypothesis
Translate the signal into an angle, hook, format and execution with a reason to exist.
Ship the test
Brief creators, editors, or designers and get enough high-intent creative into the market to learn quickly.
Read performance
Use the data to understand what the creative is actually doing.
Iterate with intent
Kill weak directions, isolate patterns, and turn winning signals into the next round of concepts.